This campaign highlighted the (no-so) unexpected results of getting a stylish haircut at Supercuts. Fresh style can bring amazing side effects, such as getting more compliments, head turns, and a boost of confidence. In most campaign elements, we used an asterisk—a typeface wink—to highlight the pleasant results you’ll get from going to Supercuts.

Project Role: Art Director, Designer

In the pursuit of inspiring shoppers and making shopping easier during the holiday season, I designed an app that could be used to manage wishlists in a fun and interactive way using cards. This app, powered by AT&T, would be the go-to app for every holiday gift planner.

Project Role: Art Director, Designer, Writer

AT&T wanted the Summer 2019 to be the summer of WB Gaming fun. We explored several looks for in-store collateral. These two directions were inspired by retro arcades.

Project role: Art Director

Microsoft partnered with AT&T to build a dual-branded display table to highlight Microsoft’s launch of the DUO and Surface Go 2. As Art Director, I worked with Microsoft Team to design a balanced design. Two options were created: 1) AT&T blue; 2) Microsoft white.

FedEx wanted to bring their store experience inside large retail stores in select markets. These stores were positioned near the front of retail entrances. The branding, messaging, and functionality had to be clear.

Project Role: Art Director

FedEx wanted to develop a holiday-specific page to help customers track their packages during the peak holiday season. Starting with wireframes and content organization, this page emerged.

Project Role: Art Director

FedEx wanted to tell short, video stories in stores as part of their “Printed Here” campaign that focused on small business customers. I created three storyboards and a rough edit. This was the finial video played in stores.

Project Role: Art Director

A collection of logos from past clients and work.

This is a collection of design work that spans many clients and needs from non-profits to periodicals.

Irving Bible Church needed a new website. So I organized content, built wireframes, designed pages, and managed the developers to build the site from scratch.

I design a bi-monthly magazine for a non-profit in New Jersey. I execute design ideas and layouts (minus ads) for this magazine with a rich 75-year history.

With everyone stuck at home in 2020, Frito Lay was looking for a summer-inspired campaign to boost morale and sales. As part of the project, I turned a flat idea into a 3D party to sell the campaign to the client.